THIẾT KẾ VIỆT NAM - CHƯƠNG 1: BẢNG HIỆU ĐƯỜNG PHỐ

Dự án nghiên cứu nét đặc trưng của thiết kế đồ hoạ ở Việt Nam

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THIẾT KẾ VIỆT NAM - CHƯƠNG 1: BẢNG HIỆU ĐƯỜNG PHỐ

THIET KE VIET NAM – STREET BADGES

Nếu ngày hôm nay, chúng ta nhìn lại những tháng năm xưa, nhìn về những năm 70, khi con phố ngập tràn phong cách retro ở miền Nam, hay không khí Xô Viết, bao cấp của miền Bắc, rồi đúc kết nó thành màu sắc đặc trưng của phong cách đồ hoạ Việt Nam; Vậy nếu thế hệ sau này, ở những năm 2040, họ sẽ nhìn lại năm 2020 của chúng ta, rồi chọn đâu là điểm nhấn của phong cách thiết kế?

The discover journey of local signature art fragments for Vietnamese art in general and Vietnamese graphic design particularly saying was always a big motivation for all artists to explore and keep creating. If you are someone who is interested in artistic trends in graphic design in Vietnam, surely you will not be able to ignore the typical local graphic signals such as: The typeface set “iCiel Giá trị xưa cũ”, that took the inspiration from hand-drawn signs witness in the 70s. The font successfully widely known and used in many media publications, brand design, as well as print. Or the “Vit Lon Vit Dua Cut Lon” trend, which caused a huge wave for the online community, creating many variations and becoming a typical material for photo editing for the “virtual” world.

On the journey to find specific ideas for their artwork, the theme of daily life is always an abundant source of raw materials for artists. As a graphic designer studying graphic design in Vietnam, I always keep an open eye to observe all designs, thereby being able to appreciate the beauty and signature characteristics of each artwork or creations .

If you live in Vietnam, you will surely familiar with signs on the streets, which made in an “industrial” style, displaying “Phở Gà”, “Bún đậu Mắm Tôm”, “Cắt Tóc”, etc. According to online research as well as actual interviews, there is a large number of graphic designers give negative comments about this design style: “…dùng font chữ Việt hóa lỗi thời, bỏ dấu đơn điệu, mất đi những nét đẹp truyền thống giống như các bảng hiệu thời xưa, vốn đậm chất nghệ thuật.” (VnUnikey.com); ‘A style that is not recognized in Vietnam and looks very bad’ (DAS – DESIGN ANTHROPOLOGY SCHOOL).

I have a different opinion on these designs. From my point of view, signs designed with that “industrial” font and style have their own personality and characteristics, and moreover, it has high applicability in developing in modern devices. design other applications.

As researched in the Dissertation, to enhance the aesthetic contribution found in Vietnam street badges, I decided to create a educative solution via a comprehensive guidebook, that help boosting the recognition of this design language, and help designers realize the creative values of Vietnam street badges.

For the first chapter, I decided to start my journey with the approach of local street badges design style. This book is the opening of the series, named “THIẾT KẾ VIỆT NAM – CHƯƠNG 1: BẢNG HIỆU ĐƯỜNG PHỐ” (Translation: Vietnamese designs – Chapter 1: Street Badges)

“Thiết Kế Việt Nam” is an artbook series that display every signature aesthetic fragment of local Vietnamese daily life. The inspiration could be in graphic design, architecture, materials, patterns,…

Typefaces

There are many typeface options to chose for this final outcome product. After bringing every potential ones on the scale, I decided to go with the two SF Pro Text and Bebas Neue. 

SF Pro Text is a typeface made by Apple.Inc, it has the timeless design, with very subtle characteristic in design, which helps boosting beauty of the design that displaying with it on the page.

To recreate the feeling of Vietnamese badges design style in my layout, I also set Bebas Neue as a secondary typeface with justifications.

Text styles

Colours

Grid system

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