The Quarter-Life Crisis Campaign

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The Quarter-Life Crisis Campaign

The Quarter-Life Crisis Campaign

Official Logo Meaning

I – INTRODUCTION

In the sense of the fast-growing Vietnam of the 2010s, millennials are facing Quarter-life Crisis, as global developments push them to move forward and forward. Besides, there are many existing researches about the effects of the Quarter-life Crisis at the time it comes and solutions. But not many researchers indicated the influence of not getting over it and its effects on human life as a whole.

PURPOSE
More than 40 percent of them used to think of suicide while facing Quarter-life Crisis, according to my survey on losing life path case study on Vietnamese youth aging from 18 to 30. For that reason, this is a terrible warning bell for the nation about the issue of suicide in Vietnam. So, for Vietnamese youth, solving the problem is really necessary and meaningful. Instead of helping people get through the Quarter-life Crisis, it is a healthier situation to give people strength and inspiration to beat the Quarter-life Crisis by themselves.

Therefore, the most important purpose of me doing this campaign is to give not only the youth in Vietnam, but also anyone can see my campaign, more motivation, and belief that they are surely able to get through their Quarter-life Crisis and find their own directions to go on living. Moreover, through the campaign, I want to give people more knowledge about Quarter-life Crisis in a comfortable and relaxing way.

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II – DOSSIERS

CONCEPT

CHARACTER BUILDING

MIN – MAIN CHARACTER
Character personality revolves around three adjectives: girly, decisive, independent. Rather than showing the character’s emotions too clearly through the face, I will convey them in other ways. So that, I can simultaneously reveal the character’s thoughts and feelings while without losing the character’s forceful and independent characteristics.

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MAXIE AND DAN
SUPPORTING CHARACTER
There are certain similarities between the two characters Maxie and Dan. Therefore, both characters are reminiscent of the characters closest to Min.

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III – EXHIBITION

Exhibition Mockup
Plan View Exhibition
Official Poster At The Exhibition
Official Flyer
Illustration Book Mock-ups
Online Posts

THANKS FOR VISITING ME!
HOPE YOU ENJOY IT!

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