The Art of Applying Interactive Design in Branding Perceptions – Vinobeer Wine App project

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The Art of Applying Interactive Design in Branding Perceptions – Vinobeer Wine App project

      

View my theoretical frameworks and product development dossiers.


About the company
Established in 2016, Vinobeer, whose mother company is in France, is one of the most successful beverage importers and distributors of Vietnam. They specialize in high quality wine, champagne and beer from international brands. The products, ranging from Spain and Italian wineries to the ones in Chile and Argentina, are all picked and tested with a critical eye. Their target audience are wine lovers from 18 to 40 year old, who are modern and would want to catch up with technology. I was working as marketing executive & senior graphic designer for this company.


Micro-interactions prototype.


Different animated transition of each wine pages (from left to right: red – rose – white wine).


AR feature for each kind of wine, showing the suitable food pairings, shortened info and the music of where the wine comes from, open sound for the best experience:
– First video: rosé wine
– Second video: red wine
– Third video: white wine (when tap in the TV, the app will open a youtube link showing more about the wine)

This app has been offered to sell to another big French wine company called Pernod Ricard with a high price. Hopefully the deal will succeed.

Name: Nguyen Linh Chi

ID: GDH18060 – 001143469

Class: DESI1219.3

Year: 2021

 

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