INTRODUCTION
COLURGUM is a packaging brand for gummy bear candy products for young children with the desire to combine educational elements about prejudice for children. The design theme is minimalistic with simple and concise messages that help children understand their own values (Your Life – Your Color) and move towards a society without prejudice.
PROBLEM



INSPIRATION

CONCEPT
The main image concept is to use flat illustration, simple style – easy to convey the message to the target audience.






MOCKUP










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