Portrait of the Autistic Mind: @CoTem

Portrait of the Autistic Mind: @CoTem

PREPARED BY:

Student: Mai Thi My Uyen
ID: GBH18185

INSTRUCTED BY:

Lecturer:
Nguyen Tuan Nghia
Semmester: Summer 2021




The completion of this project would not be a success without the dedicate guidance of the lecturers of the universities, the consultancy of other graphic design students and Business major students, as well as the full support and information sharing of the autistic community in Viet Nam and worldwide.

– Uyen. M, Acknowledgement.
INTRODUCTION
This is a social media design project to draw people closer to the autistic world. The final product would be a social account that delivers the message of a campaign. With careful planning and dedicated research, and the thorough guidance of the main lecturer, I managed to finish the project. The project highlights the practicality and efficiency of launching a campaign under the Covid-19 condition. In the end, the product would be the social account of @CoTem on Instagram with the character CoTem as featured above.
Visit @COTEM right HERE!!

” First, how does it look? “

SHOWCASE/ FINAL DESIGN

Gift card/ souvenirs sample

SHOWCASE/ EXHIBITION

Exhibition sample

” So, how was it done?”

MARKETING STRATEGY/ AUDIENCE TARGET

MARKETING STRATEGY/ CONTENT CALENDAR

CONTENT CALENDAR
Content calendar is the detailed content publication timeline of the campaign.

MARKETING STRATEGY/ DIFFERENT POV


I had a childhood friend with autism when I was small. Other kids tended to bully her because she could speak fluently and slow to react. They kept bullying her until she had to move to another school. We didn’t recognize how terrible it was at the moment.

– Interviewee 03


It started with lots of hardships since there was no official information of supporting centers, and the diagnosis was still unclear. My child was sent back home without help. The family finally managed to self-taught and got her to learn basic tasks, depending on documents. Now, she can live a different, yet, easier life than she used to be. And we are very happy with it.

– Mrs. H (N’s mom)


Its not a fairy tale to paint or an extremely nice story to be told. The truth is that parents of the autism face lots of hardship and some would not be able to support the large education fee for their kids. Some may have to sacrifice their careers to stay at hom taking care of the children.

– Mrs. K
(Current Administrator at A365 organization)

DESIGN WORK/ STATIC MEDIA

In the beginning, static posts are normal newsfeed on Instagram, normally used for simple news announcement. However, they accounted for 70% of total design.

PHASE 1: TRIGGER
Purpose: Raise curiosity
Hook: Dynamic post
PHASE 2: EDUCATE
Purpose: Formal information
Hook: Instagram filter
PHASE 3: INSPIRE
Purpose: Raise curiosity
Hook: Dynamic post

DESIGN WORK/ DYNAMIC MEDIA

INSTAGRAM REELS

Introduction reel
Paper torn reel

There are only a few reels created, in the topic of introduction and hobby of @CoTem

Introduction reel (sample):

” Tém nhận ra rằng có nhiều bản trẻ với hội chứng tự kỷ như Tém nhưng không có cách gì, không có một nơi để biểu lộ suy nghĩ, ý kiến của mình và có thể ngay cả cha mẹ cũng không rõ được những gì bên trong ý nghĩ của con 😞 Vì vậy, Tém mong muốn bằng cách kể những câu chuyện của Tém, theo một cách riêng của Tém, có thể đem thế giới của những bạn tự kỷ đến gần hơn với mọi người!
Tém muốn được gần gũi hơn với các bạn 👫 Tém hy vọng những chia sẻ, góc nhìn của Tém về thế giới sẽ đem lại những bài học, những giá trị đặc biệt, tích cực cho các bạn và ngược lại, Tém cũng sẽ học được từ các bạn nhiều điều có ích 🌿
Hãy cùng nhau đi một bước gần hơn đến thế giới của nhau nhé 👫🌍”

INSTAGRAM GIFs

Podcast #01
Gif: Gummies
Gif: Rocking
Quote: I’m… an I’m OK with it
Gif: Turnaround

Here is the collection of gifs and videos. They are mostly quotes, podcasts and gifs about stimming behaviors.

Podcast #02:
Gif: Cry aloud
Gif: Nail biting

DESIGN WORK/ INTERACTICE MEDIA

Filter badges

INTERACTIVE FILTER BADGES

Filter badges overview

This is the prototype of the Instagram filter (not launched yet). The filter has two badges which would play a role of spreading the message and enhance project identity.

DESIGN WORK/ WORK REVIEW

Final work review

Thanks for reading!

@CoTem is a real account on Instagram. It is the fruit of the project in one year.

Please visit if you would love to know more about the autistic and to support the community.

Visit @COTEM right HERE!!

– m. uyen, last words –

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