Project Title: 
The influence of Vietnamese traditional painting’s 
illustration style to the tattoo perception

Category: 
Illustration

Lecturer:
Nguyen Tuan Nghia

Graduate Year: 
2021

 

Introduction

For a long time, tattoos were looked upon as barbaric, and it was common to tattoo the body of Yakuza to mark them as such. My targeted audiences are young generation and adults who have negative perception about tattoo. First of all, I want to remind young generation of traditional painting art and how get combined with tattoo. Secondly, I would like to provide a new perspectives to adults who look at tattoo under negative eyes. Hence, the project “Muc Viet” illustrates tattoos inspired by a genre of Vietnamese traditional paintings.

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Muc Viet will breath new life into the tattoo art

 

Inspiration

Originated in the old quarter of Hanoi, Hang Trong painting used to be an essential element of the Tet holiday. However, this tradition is just found in the museums, fine art galleries,…

Muc Viet will remind you of the Vietnamese traditional paintings

Mực Việt

Illustrations

 

Mực Việt Logo

Logo in different backgrounds :

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Photoshoot

Model: Vũ Bảo Ngọc & Photographer: Lâm Hiếu

 

*The images is for illustrative purposes only

 

 

Exhibition

The space is used for Mực Việt exhibiting purpose

Marketing Materials

Products are used for Mực Việt marketing purpose

Mực Việt

hopes you see more artistic beauty in tattoos