This study serves as a way to apply graphic design to increase the effectiveness of sustainable brands in Viet Nam, because the brand’s products are not known to many people, the products are only sold in stores and strategic The marketing of the product is still weak. My mission is to create a website and design a brand new brand, advertise brand products to more people.
This project is to promote the brand of the product. Make people more accessible and aware of the product. Besides applying graphic design to increase efficiency
Based on the literature review, I choose to do business recycle from rags or old jeans to make innovative, useful products. The reason I choose this business is that it in Vietnam contributes to environmental protection really has a good effect on recycling and the product is effective for choosing my plastic waste theme. In addition, the branding, marketing to sell products to attract people is not good, there is a lot of potentials for me to apply digital design skills
After choosing this business to do, I type in the next thought based on another literature review of the Dongdong brand, I see Dongdong is the inspiration for me to design. Dongdong is very strong in marketing, the images and icons on the website are very inspirational and interesting so I decided to redesign a completely new branding for the business I choose
After researching, I know that the products of this business are only sold at stores and on the Facebook page there is no brand logo, website. The website will include a new set of branding such as logo, colors, fonts, icons, images of products. Based on the existing content of the product I will create new content more attractive