Category: Editorial Design, Brand Identity
Special thanks to
Lecturer: Nguyen Tuan Nghia
Brio Studio’s Leader: Ninh Nguyen
An Design’s CEO: Le Ngoc Anh
This project focuses on how to make a better presentation to the client in a brand identity project, especially in the logo concept. The final product captures all the steps in the design process of An Design’s Logo. To enhance visual communication, some data visualizations were explored and applied to the stage of choosing the Logo concept to help the client make a better decision.
First, let take a look at the brand!
01 | The brand
Who are they?
An Design is an interior and architecture agency based in Hanoi. They were established in 2017.
What do they do?
They specialize in providing:
- Low-rise building design consulting service
- Construction interior design service
- Construction services for construction works
What is their rebrand goal?
The headman wanted to change the identity to help match the brand with their customer better. In 2020, with their new strategic plan, they hired an agency to help them build the visual brand. Our team Brio was the responsibility of the recipient to ensure a successful identity shifting.
What is the brand definition?
What is the brand personality?
02 | The process of making the Logo concept
Everything starts from verbal descriptions of key brand values and features. It’s important to make sure that we are on the same page with the client and understand the “soul” of his business correctly
Attribute & mood board
03 | The Logo concept
So, how can the client know Which Logo Concept is the best concept for their brand?
04 | Applying data visualization to comparing Logo Concept
Question 1 How relevant is the symbol to the 4 keywords?
Question 2 How unique is this Logo?
Question 3 Which features does each Logotype have?
05 | The Final Product
Below displayed some highlighted slides
from the publication “ An Design Logo
Process”. Online book full version at: https://
Or scan this QR code to take a closer look at