Application of Vietnamese  folk paintings in daily products
Application of Vietnamese  folk paintings in daily products
Application of Vietnamese  folk paintings in daily products
Application of Vietnamese  folk paintings in daily products

Application of Vietnamese folk paintings in daily products

About

This is a project created to honor and promote the art of Vietnamese folk paintings in general and the unique beauty of Kim Hoang folk paintings in particular.

Kim Hoang folk paintings are a line of paintings that appeared for a long time and developed strongly from the 18th to 19th centuries. Similar to Dong Ho and Hang Trong paintings, Kim Hoang paintings were created with the purpose of making paintings. worshiping and hanging paintings for Tet. But due to the development of history, natural disasters, storms and floods, Kim Hoang’s paintings are no longer known by many people, especially the younger generation.Those who do not study and do not work in the graphic industry, they mainly know a lot about Hang Trong Painting and Dong Ho Painting.

This project was created with the aim of bringing the traditional beauty of Kim Hoang paintings closer to the younger generation and wishing that Kim Hoang paintings could appear more in daily life.

Project Overview

For this project, I created a set of 4 digital art
paintings based on the expression of traditional Kim Hoang paintings with contemporary content.

With survey-based themes, popular activities of
today’s youth and using images, layouts, colors and textures of traditional Kim Hoang paintings.

There are also accompanying designs such as
packaging and application products that are popular and close to today’s youth.

Final Design

T-shirt Product

Hoodie

Sweater

Phonecase

Tote bag

Packaging

Exhibition

Thank you

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