AIR POLLUTION: MYOPIA OF DYSTOPIA

Home / AIR POLLUTION: MYOPIA OF DYSTOPIA
AIR POLLUTION: MYOPIA OF DYSTOPIA
AIR POLLUTION: MYOPIA OF DYSTOPIA
AIR POLLUTION: MYOPIA OF DYSTOPIA
AIR POLLUTION: MYOPIA OF DYSTOPIA
AIR POLLUTION: MYOPIA OF DYSTOPIA
AIR POLLUTION: MYOPIA OF DYSTOPIA
AIR POLLUTION: MYOPIA OF DYSTOPIA
AIR POLLUTION: MYOPIA OF DYSTOPIA
AIR POLLUTION: MYOPIA OF DYSTOPIA
AIR POLLUTION: MYOPIA OF DYSTOPIA
AIR POLLUTION: MYOPIA OF DYSTOPIA

AIR POLLUTION: MYOPIA OF DYSTOPIA

As we all know, global warming is now one of the top issues in the world. So what is global warming? Global warming is the continuing heating of Earth’s temperature system attended since the pre-industrial stage due to human daily activities and works, chiefly by fossil fuel burning, which increases emissions gas levels in Earth’s atmosphere. (NASA, n.d.)

Global warming increases the risk of forest fires. Besides that, the temperature increasing also cause air pollution. And recently, our country has faced a really serious problem with air pollution. Air pollution has a lot of affected in our country and some big cities.

Air pollution is created by numerous solid and liquid flecks and gases that are deferred in the air. These flecks and gases can derive from means of transportation exhaust, factories, dust, irritant, mold germs, volcanoes, and wildfires. Aerosols are the name of solid and liquid flecks substances in our air.

Every year, seven million people died because of air pollution. According to WHO data, the air that most people breathe has overrun the standard concentrations in hazardous, least developed countries are the ones become a vulnerability. WHO is trying to help countries handling air pollutions.  (WHO, p. 2019)

BRANDING

Logo

I’m trying to develop a wordmark logo so people can easy to recognized and remember it.

Just by seeing the logo, you can easily recognize what the brand is or what is this exhibition about.

As the purpose to make it simple and easily recalled I used Lora font – a serif font. The L letter in pollution is like factory funnels throwing thick clouds of smoke to the environment. 

Logo application

People who attended the exhibition will receive a note and a wristband as a souvenir gift.

MARKETING

It will be meaningless if we made an exhibition and no one gets to know about it. Therefore marketing is necessary to advertise the exhibition and let people know about it before they could understand it.

Nowadays, there are lots of ways for us to promote our campaign but I chose to make social media marketing and banner advertising.

Using online marketing through Social Media such as Facebook and Instagram fanpage.
Using billboard banner

POSTER MOCKUP

The main content for the exhibition was to help others realize how badly this world is ruin pollution and what will happens next if we don’t try to reduce it. Besides the poster, I also made an infographic that contains the statistics of VietNam’s air quality and some solutions for this problem.

To make it less boring, every poster was made with animation and you can scan and watch them with ARTIVIVE application.

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