Public Relations & Communications

BA Hons in Business Management (Public Relations & Communications)

University of Greenwich, United Kingdom

Hanoi, Da Nang, HCMC, Can Tho

Overview

In the modern business environment, individuals, enterprises and organisations are paying more and more attention to the management of their image, reputation and brand. As a result, there is an increasing demand for sensible, intelligent, qualified workforce in communications management.

The pathway of PR and Communications provides students with knowledge and skills to be able to create content on media platforms in many forms including text, images, audio and video. The course gives students a realistic view of the world’s modern media landscape and the issues of the global content industry.

The program provides opportunities for students to develop the following skills:

Program structure

Stage

Module code

Module name

Students who meet English requirements are granted direct entry to the main academic program

English preparatory program

ENR101

ENR201

ENR301

ENR401

ENR501

English level 1

English level 2

English level 3

English level 4

English level 5

Year 1 – Main academic program

Compulsory Modules

BUSI1701

BUSI1695

BUSI1628

FINA1149

INDU1106

MARK1107

 

Personal and Professional Development

International Business Environment

Managing Organisations and Individuals

Finance for non-Finance Managers

Management Practice 1

Principles and Practice of Marketing

Năm Thứ Hai chuyên ngành

Compulsory Modules

BUSI1314

INDU1107

BUSI1315

BUSI1630

INDU1166

RESE1170

BUSI1715

 

Business Ethics

Teams in Organisations

Management Practice 2

Cross Cultural Management and Diversity Management

Future Paths

Business Research Methods

Organisational Analysis and Performance

Năm Thứ Ba chuyên ngành

Compulsory Modules

BUSI1323

BUSI1714

BUSI1633

BUSI1475

BUSI1702

MARK-1234

MARK-1249

 

Leadership in Organisations

International Entrepreneurship Project

Strategy for Managers

Management in Critical Context

Organisational Decision Making

Social Media and Analytics

Critical Approaches to Advertising

After graduation, PR and Communications students can become content creators and managers as well as take on various roles in creative and innovative businesses.

High school graduates who wish to apply to Greenwich Vietnam need to achieve one of the qualifications listed below.

1. High School Academic Results:

  • A minimum GPA of 7.0/10 for Grade 12, 1st Semester of Grade 12 or Grade 11; 
  • Students who apply for Computing and Artificial Intelligence are required to have a minimum score of 7.0/10 for one of three subjects including Mathematics, Physics, and Chemistry. 

2. Vietnam National High School Graduation Examination Results: Matriculation scores will be announced after the exam results are available.

3. Vietnam National University Competency Assessment Examination Results: Matriculation scores will be announced after the exam results are available.

4. International Qualifications:

  • International A-levels
  • International Baccalaureate Diploma
  • 800 SAT 1 Score and above
  • High School Certificate in countries outside Vietnam

Candidates with other qualifications will be interviewed by the admission committee.

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