Public relations & communications

Course code

BA Hons in Business Management (Public Relations & Communications)

Degree awarded by

University of Greenwich, UK

Campus

Ha Noi, Da Nang, Ho Chi Minh, Can Tho

Overview

In the modern business environment, individuals, enterprises and organizations are paying more and more attention to the management of their image, reputation and brand. As a result, there is an increasing demand for sensible, intelligent, qualified workforce in communications management.
The pathway of Communications Management provides students with knowledge and skills to be able to create content on media platforms in many forms including text, images, audio and video. The course gives students a realistic view of the world’s modern media landscape and the issues of the global content industry.

Learn and assessment

  • Students who meet the English entry requirements will enter the degree program.
  • Students’ learning progress will be monitored and evaluated through assignments, individual projects, group projects, and dissertation.
  • Students have 01 semester (4 months) to do an internship at enterprises – On the job training (OJT) program.
  • During the course, students are guided by a team of dedicated, experienced and highly qualified lecturers from the most advanced educational backgrounds and have been educated in the UK, USA, Canada, Australia, Singapore. , …
  • Class sizes are always under 25 students, which optimizes interaction between lecturers and students throughout the learning process.

Course content

I. Preparatory english program

  • ENT101: Top notch 1
  • ENT201: Top notch 2
  • ENT301: Top notch 3
  • ENT401: Summit 4
  • ENT501: Summit 5

II. Academic english

  • AEG113: Academic English 1
  • AEG114: Academic English 2

III. Soft skills

  • SSLG102: Study skills for University success 
  • SSLG101: Working in group
  • SSMG201: Management Skills
  • SSNG301: Negotiation Skill

IV. General modules

  • VOG111: Voninam 1
  • VOG121: Vovinam 2
  • VOG131: Vovinam 3
  • VIE1054: IT fundamentals

Subjects will replace for Vovinam (**)

  • COG111: Chess 1
  • COG121: Chess 2
  • COG131: Chess 3

V. OJT program

Foundation program

Advanced program

  • L/508/0485: Business and the Business Environment
  • R/508/0486: Marketing Essentials
  • Y/508/0487: Human Resource Management
  • D/508/0488: Management and Operations
  • H/508/0489: Management Accounting
  • D/508/0491: Managing a Successful Business Project (Pearson-set)
  • T/508/0495: Entrepreneurship and Small Business Management
  • H/617/0736: Business Law
  • R/508/0522: Research Project (Pearson-set)
  • H/508/0525: Organisational Behaviour
  • R/508/0570: Statistics for Management
  • K/508/0574: Business Strategy
  • J/508/0534: Product and Service Development
  • L/508/0535: Integrated Marketing Communications
  • D/508/0538: Digital Marketing
  • BUSI1633: Strategy for Managers
  • BUSI1323 : Leadership in Organizations
  • BUSI1334: Career & Professional Practice
  • BUSI0011: Dissertation
  • COMM1016: Communications Audit
  • MEDS1084: Brand, Consumer and Technology PR

Career Prospects

After graduation, Communications Management students can become content creators and managers as well as take on various roles in creative and innovative businesses.

Entry requirements

Students will be granted admission if they meet the following requirements: 
High school graduation diploma with: 

  • A minimum GPA of 6.5/10 for Grade 12, 1st Semester of Grade 12 or Grade 11 
  • A minimum score of 7.0/10 for Grade 12, 1st Semester of Grade 12 or Grade 11  in Mathematics, English or IT 

Applications who do not meet those stated criteria will be interviewed for admission.