Public Relations & Communications

Program name

BA Hons in Business Management (Public Relations & Communications)

Degree awarded by

University of Greenwich, United Kingdom


Ha Noi, Da Nang, Ho Chi Minh and Can Tho


In the modern business environment, individuals, enterprises and organizations are paying more and more attention to the management of their image, reputation and brand. As a result, there is an increasing demand for sensible, intelligent, qualified workforce in communications management.
The pathway of PR and Communications provides students with knowledge and skills to be able to create content on media platforms in many forms including text, images, audio and video. The course gives students a realistic view of the world’s modern media landscape and the issues of the global content industry.

Learning and assessment

  • Students who meet the English entry requirements directly enter the degree program.
  • Students’ learning progress is monitored and evaluated through assignments, individual projects, group projects, and dissertation.
  • Students have 03 months to do an internship at enterprises – On the job training (OJT) program.
  • During the course, students are guided by a team of dedicated, experienced and highly qualified lecturers from the most advanced educational backgrounds and have been educated in the UK, USA, Canada, Australia, Singapore. , …
  • Class sizes are always under 25 students, which optimizes interaction between lecturers and students throughout the learning process.

Program structure


  • ENR101: English level 1 
  • ENT201: English level 2 
  • ENT301: English level 3 
  • ENT401: English level 4 
  • ENI501: English level 5 


1. Academic English

  • AEG113: Academic English 1
  • AEG114: Academic English 2

2. Physical Education

  • VOG111: Vovinam 1
  • VOG121: Vovinam 2
  • VOG131: Vovinam 3

Subjects replace Vovinam

  • COG111: Chess 1
  • COG121: Chess 2
  • COG131: Chess 3

3. Skills

  • SSNG301: Negotiation Skill
  • VIE1054: IT fundamentals

4. Foundation Subjects

  • Public Relations and Communications Pathway


  • 3 month on-the-job training


Year 1

Year 2

Year 3

  • BUSI1701: Personal and Professional Development
  • BUSI1695: International Business Environment
  • BUSI1628: Managing Organisations and Individuals
  • FINA1149: Finance for non-Finance Managers
  • INDU1106: Management Practice 1
  • MARK1107: Principles and Practice of Marketing
  • BUSI1314: Business Ethics
  • INDU1107: Teams in Organisations
  • BUSI1315: Management Practice 2
  • BUSI1630: Cross Cultural Management and Diversity Management
  • INDU1166: Future Paths
  • RESE1170: Business Research Methods
  • BUSI1715: Organisational Analysis & Performance
  • BUSI1323: Leadership in Organisations
  • BUSI1714: International Entrepreneurship Project
  • BUSI1633: Strategy for Managers
  • BUSI1475: Management in Critical Context
  • BUSI1702: Organisational Decision Making
  • MARK-1234: Social Media and Analytics
  • MARK-1249: Critical Approaches to Advertising

Career Prospects

After graduation, PR and Communications students can become content creators and managers as well as take on various roles in creative and innovative businesses.

Entry requirements

High school graduates wanting to apply to Greenwich Vietnam need to have achieved one of the qualifications listed below.

1. High School Academic Results:

  • A minimum GPA of 7.0/10 for Grade 12, 1st Semester of Grade 12 or Grade 11; 
  • Or a minimum score of 7.5/10 for Grade 12, 1st Semester of Grade 12 or Grade 11 in Mathematics, English or IT.

2. Vietnam National High School Graduation Examination ResultsThe minimum admission score to be announced after the result is given

Greenwich Vietnam accepts the total score of 3 subjects in Groups A, B, C, D, H, V (including subgroups in compliance with the MOET regulations and no subject score is doubled)

3. Vietnam National University Competency Assessment Examination Results: The minimum admission score to be announced after the result is given

4. International Qualifications:

  • International A-levels
  • International Baccalaureate Diploma
  • 800 SAT 1 Score and above
  • High School Certificate in countries outside Vietnam

5. Transfers and applying while at a Vietnamese or international university

Candidates who are currently studying at a Vietnamese university or international university wish to apply to Greenwich Vietnam must come from globally ranked universities. 

Candidates with other qualifications will be interviewed by the admission committee.