Public Relations & Communications

Program name

BA Hons in Business Management (Public Relations & Communications)

Degree awarded by

University of Greenwich, United Kingdom


Ha Noi, Da Nang, Ho Chi Minh and Can Tho


In the modern business environment, individuals, enterprises and organizations are paying more and more attention to the management of their image, reputation and brand. As a result, there is an increasing demand for sensible, intelligent, qualified workforce in communications management.
The pathway of PR and Communications provides students with knowledge and skills to be able to create content on media platforms in many forms including text, images, audio and video. The course gives students a realistic view of the world’s modern media landscape and the issues of the global content industry.

Learning and assessment

  • Students who meet the English entry requirements directly enter the degree program.
  • Students’ learning progress is monitored and evaluated through assignments, individual projects, group projects, and dissertation.
  • Students have 01 semester (4 months) to do an internship at enterprises – On the job training (OJT) program.
  • During the course, students are guided by a team of dedicated, experienced and highly qualified lecturers from the most advanced educational backgrounds and have been educated in the UK, USA, Canada, Australia, Singapore. , …
  • Class sizes are always under 25 students, which optimizes interaction between lecturers and students throughout the learning process.

Program structure

I. Preparatory English program

  • ENR101: English Level 1
  • ENR201: English Level 2
  • ENR301: English Level 3
  • ENR401: English Level 4
  • ENI501: English Level 5

II. Academic English

  • AEG113: Academic English 1
  • AEG114: Academic English 2

III. Soft skills

  • SSLG102: Study skills for University success 
  • SSLG101: Working in group
  • SSMG201: Management Skills
  • SSNG301: Negotiation Skill

IV. General modules

  • VOG111: Voninam 1
  • VOG121: Vovinam 2
  • VOG131: Vovinam 3
  • VIE1054: IT fundamentals

Subjects replace for Vovinam (**)

  • COG111: Chess 1
  • COG121: Chess 2
  • COG131: Chess 3

V. OJT program

Foundation program

Advanced program

  • T/618/5032: Business and the Business Environment
  • A/618/5033:Marketing Processes and Planning
  • J/618/5035: Human Resource Management
  • L/618/5036: Leadership and Management
  • Y/618/5038: Accounting Principles
  • D/618/5039: Managing a Successful Business Project (Pearson-set)
  • A/618/5047: Entrepreneurial Ventures
  • H/617/0736: Business Law
  • H/618/5060: Research Project (Pearson-set)
  • A/618/5064: Organisational Behaviour
  • R/508/0570: Statistics for Management
  • A/618/5131: Sales Management
  • L/618/5120: Marketing Insights and Analytics
  • R/618/5121: Digital Marketing
  • D/618/5123: Integrated Marketing Communications
  • BUSI1475: Management in Critical Context
  • BUSI1633: Strategy for Managers
  • BUSI1323 : Leadership in Organizations
  • BUSI1702: Organisational Decision Making
  • BUSI0011: Dissertation
  • MARK1234: Social Media and Analytics
  • MARK1249: Critical Approaches to Advertising

Career Prospects

After graduation, PR and Communications students can become content creators and managers as well as take on various roles in creative and innovative businesses.

Entry requirements

Students are granted admission if they meet the following requirements: 
High school graduation diploma with: 

  • A minimum GPA of 6.5/10 for Grade 12, 1st Semester of Grade 12 or Grade 11 
  • A minimum score of 7.0/10 for Grade 12, 1st Semester of Grade 12 or Grade 11  in Mathematics, English or IT 

Applicants who do not meet those stated criteria will be interviewed for admission.