Marketing

BA Hons in Business Management (Marketing)

University of Greenwich, United Kingdom

Hanoi, Da Nang, HCMC, Can Tho

Overview

Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021) 

Our courses in Marketing are ranked in TOP 5 for satisfaction in London (The Complete University Guide League Tables 2021) 

Based on essential marketing principles, the pathway of Marketing Management provides the skills and knowledge you’ll need to start your marketing career.

Modules including Product and Service Development, Integrated Marketing Communications, Digital Marketing and Contemporary Issues in Marketing equip students with advanced and specialised knowledge in marketing, advertising and brand management using digital marketing tools in a global context.

Learning and assessment

Students who meet the English entry requirements directly enter the degree program.
Students’ learning progress is monitored and evaluated through assignments, individual projects, group projects, and dissertation.
Students have 03 months to do an internship at enterprises – On the job training (OJT) program.
During the course, students are guided by a team of dedicated, experienced and highly qualified lecturers from the most advanced educational backgrounds and have been educated in the UK, USA, Canada, Australia, Singapore. , …
Class sizes are always under 25 students, which optimises interaction between lecturers and students throughout the learning process

Learning and assessment

Students who meet the English entry requirements directly enter the degree program.
Students’ learning progress is monitored and evaluated through assignments, individual projects, group projects, and dissertation.
Students have 03 months to do an internship at enterprises – On the job training (OJT) program.
During the course, students are guided by a team of dedicated, experienced and highly qualified lecturers from the most advanced educational backgrounds and have been educated in the UK, USA, Canada, Australia, Singapore. , …
Class sizes are always under 25 students, which optimises interaction between lecturers and students throughout the learning process
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The program provides opportunities for students to develop the following skills:

Program structure

Stage

Module code

Module name

Students who meet English requirements are granted direct entry to the main academic program.

English preparatory program

ENR101

ENR201

ENR301

ENR401

ENR501

English level 1

English level 2

English level 3

English level 4

English level 5

Year 1 – Main academic program

Compulsory Modules

BUSI1701

BUSI1695

BUSI1628

FINA1149

INDU1106

MARK1107

 

Personal and Professional Development

International Business Environment

Managing Organisations and Individuals

Finance for non-Finance Managers

Management Practice 1

Principles and Practice of Marketing

Year 2 – Main academic program

Compulsory Modules

BUSI1314

INDU1107

BUSI1315

BUSI1630

INDU1166

RESE1170

BUSI1715

 

Business Ethics

Teams in Organisations

Management Practice 2

Cross Cultural Management and Diversity Management

Future Paths

Business Research Methods

Organisational Analysis and Performance

Year 3 – Main academic program

Compulsory Modules

BUSI1323

BUSI1714

BUSI1633

BUSI1475

BUSI1702

MARK1051

 

Leadership in Organisations

International Entrepreneurship Project

Strategy for Managers

Management in Critical Context

Organisational Decision Making

Contemporary Issues in Marketing

Popular career options for our advertising graduates include account executive or copywriter roles or, more broadly, working in branding, marketing research or marketing consultancy.

High school graduates wanting to apply to Greenwich Vietnam need to have achieved one of the qualifications listed below.

1. High School Academic Results:

  • A minimum GPA of 7.0/10 for Grade 12, 1st Semester of Grade 12 or Grade 11; 
  • Or a minimum score of 7.5/10 for Grade 12, 1st Semester of Grade 12 or Grade 11 in Mathematics, English or IT.

2. Vietnam National High School Graduation Examination ResultsThe minimum admission score to be announced after the result is given

Greenwich Vietnam accepts the total score of 3 subjects in Groups A, B, C, D, H, V (including subgroups in compliance with the MOET regulations and no subject score is doubled)

3. Vietnam National University Competency Assessment Examination Results: 

  • Score 650/1200 and above in the Competency Assessment Examination organized by Vietnam National University – Ho Chi Minh City (VNUHCM)

4. International Qualifications:

  • International A-levels
  • International Baccalaureate Diploma
  • 800 SAT 1 Score and above
  • High School Certificate in countries outside Vietnam

5. Transfers and applying while at a Vietnamese or international university

Candidates who are currently studying at a Vietnamese university or international university wish to apply to Greenwich Vietnam must come from globally ranked universities. 

Candidates with other qualifications will be interviewed by the admission committee.