Program name

BA Hons in Business Management (Marketing)

Degree awarded by

University of Greenwich, United Kingdom


Ha Noi, Da Nang, Ho Chi Minh and Can Tho


Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021) 
Our courses in Marketing are ranked in TOP 5 for satisfaction in London (The Complete University Guide League Tables 2021) 
Based on essential marketing principles, the pathway of Marketing Management provides the skills and knowledge you’ll need to start your marketing career.
Modules including Product and Service Development, Integrated Marketing Communications, Digital Marketing and Contemporary Issues in Marketing equip students with advanced and specialized knowledge in marketing, advertising and brand management using digital marketing tools in a global context.

Learning and assessment

  • Students who meet the English entry requirements directly enter the degree program.
  • Students’ learning progress is monitored and evaluated through assignments, individual projects, group projects, and dissertation.
  • Students have 03 months to do an internship at enterprises – On the job training (OJT) program.
  • During the course, students are guided by a team of dedicated, experienced and highly qualified lecturers from the most advanced educational backgrounds and have been educated in the UK, USA, Canada, Australia, Singapore. , …
  • Class sizes are always under 25 students, which optimizes interaction between lecturers and students throughout the learning process.

Program structure


  • ENR101: English level 1 
  • ENT201: English level 2 
  • ENT301: English level 3 
  • ENT401: English level 4 
  • ENI501: English level 5 


1. Academic English

  • AEG113: Academic English 1
  • AEG114: Academic English 2

2. Physical Education

  • VOG111: Vovinam 1
  • VOG121: Vovinam 2
  • VOG131: Vovinam 3

Subjects replace Vovinam

  • COG111: Chess 1
  • COG121: Chess 2
  • COG131: Chess 3

3. Skills

  • SSNG301: Negotiation Skill
  • VIE1054: IT fundamentals

4. Foundation Subjects

  • Marketing Pathway


  • 3 month on-the-job training


Year 1

Year 2

Year 3

  • BUSI1701: Personal and Professional Development
  • BUSI1695: International Business Environment
  • BUSI1628: Managing Organisations and Individuals
  • FINA1149: Finance for non-Finance Managers
  • INDU1106: Management Practice 1
  • MARK1107: Principles and Practice of Marketing
  • BUSI1314: Business Ethics
  • INDU1107: Teams in Organisations
  • BUSI1315: Management Practice 2
  • BUSI1630: Cross Cultural Management and Diversity Management
  • INDU1166: Future Paths
  • RESE1170: Business Research Methods
  • BUSI1715: Organisational Analysis & Performance
  • BUSI1323: Leadership in Organisations
  • BUSI1714: International Entrepreneurship Project
  • BUSI1633: Strategy for Managers
  • BUSI1475: Management in Critical Context
  • BUSI1702: Organisational Decision Making
  • INDU-1130: International Human Resource Management
  • MARK-1051: Contemporary Issues in Marketing

Career prospects

Popular career options for our advertising graduates include account executive or copywriter roles or, more broadly, working in branding, marketing research or marketing consultancy.

Entry requirements

High school graduates wanting to apply to Greenwich Vietnam need to have achieved one of the qualifications listed below.

1. High School Academic Results:

  • A minimum GPA of 7.0/10 for Grade 12, 1st Semester of Grade 12 or Grade 11; 
  • Or a minimum score of 7.5/10 for Grade 12, 1st Semester of Grade 12 or Grade 11 in Mathematics, English or IT.

2. Vietnam National High School Graduation Examination ResultsThe minimum admission score to be announced after the result is given

Greenwich Vietnam accepts the total score of 3 subjects in Groups A, B, C, D, H, V (including subgroups in compliance with the MOET regulations and no subject score is doubled)

3. Vietnam National University Competency Assessment Examination Results: The minimum admission score to be announced after the result is given

4. International Qualifications:

  • International A-levels
  • International Baccalaureate Diploma
  • 800 SAT 1 Score and above
  • High School Certificate in countries outside Vietnam

5. Transfers and applying while at a Vietnamese or international university

Candidates who are currently studying at a Vietnamese university or international university wish to apply to Greenwich Vietnam must come from globally ranked universities. 

Candidates with other qualifications will be interviewed by the admission committee.