Program name

BA Hons in Business Management (Marketing)

Degree awarded by

University of Greenwich, United Kingdom


Ha Noi, Da Nang, Ho Chi Minh and Can Tho


Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021) 
Our courses in Marketing are ranked in TOP 5 for satisfaction in London (The Complete University Guide League Tables 2021) 
Based on essential marketing principles, the pathway of Marketing Management provides the skills and knowledge you’ll need to start your marketing career.
Modules including Product and Service Development, Integrated Marketing Communications, Digital Marketing and Contemporary Issues in Marketing equip students with advanced and specialized knowledge in marketing, advertising and brand management using digital marketing tools in a global context.

Learning and assessment

  • Students who meet the English entry requirements directly enter the degree program.
  • Students’ learning progress is monitored and evaluated through assignments, individual projects, group projects, and dissertation.
  • Students have 01 semester (4 months) to do an internship at enterprises – On the job training (OJT) program.
  • During the course, students are guided by a team of dedicated, experienced and highly qualified lecturers from the most advanced educational backgrounds and have been educated in the UK, USA, Canada, Australia, Singapore. , …
  • Class sizes are always under 25 students, which optimizes interaction between lecturers and students throughout the learning process.

Program structure

I. Preparatory English program

  • ENR101: English Level 1
  • ENR201: English Level 2
  • ENR301: English Level 3
  • ENR401: English Level 4
  • ENI501: English Level 5

II. Academic English

  • AEG113: Academic English 1
  • AEG114: Academic English 2

III. Soft skills

  • SSLG102: Study skills for University success 
  • SSLG101: Working in group
  • SSMG201: Management Skills
  • SSNG301: Negotiation Skill

IV. General modules

  • VOG111: Voninam 1
  • VOG121: Vovinam 2
  • VOG131: Vovinam 3
  • VIE1054: IT fundamentals

Subjects replace for Vovinam (**)

  • COG111: Chess 1
  • COG121: Chess 2
  • COG131: Chess 3

V. OJT program

Foundation program

Advanced program

  • T/618/5032: Business and the Business Environment
  • A/618/5033:Marketing Processes and Planning
  • J/618/5035: Human Resource Management
  • L/618/5036: Leadership and Management
  • Y/618/5038: Accounting Principles
  • D/618/5039: Managing a Successful Business Project (Pearson-set)
  • A/618/5047: Entrepreneurial Ventures
  • H/617/0736: Business Law
  • H/618/5060: Research Project (Pearson-set)
  • A/618/5064: Organisational Behaviour
  • R/508/0570: Statistics for Management
  • A/618/5131: Sales Management
  • L/618/5120: Marketing Insights and Analytics
  • R/618/5121: Digital Marketing
  • D/618/5123: Integrated Marketing Communications


  • BUSI1475: Management in Critical Context
  • BUSI1633: Strategy for Managers
  • BUSI1323 : Leadership in Organizations 
  • BUSI1702: Organisational Decision Making
  • BUSI0011: Dissertation
  • MARK1051: Contemporary Issues in Marketing

Career prospects

Popular career options for our advertising graduates include account executive or copywriter roles or, more broadly, working in branding, marketing research or marketing consultancy.

Entry requirements

Students are granted admission if they meet the following requirements:
High school graduation diploma with:

  • A minimum GPA of 6.5/10 for Grade 12, 1st Semester of Grade 12 or Grade 11
  • A minimum score of 7.0/10 for Grade 12, 1st Semester of Grade 12 or Grade 11  in Mathematics, English or IT

Applicants who do not meet those stated criteria will be interviewed for admission.