Marketing

BA Hons in Business Management (Marketing)

University of Greenwich, United Kingdom

Hanoi, Da Nang, HCMC, Can Tho

Overview

Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021) 

Our courses in Marketing are ranked in TOP 5 for satisfaction in London (The Complete University Guide League Tables 2021) 

Based on essential marketing principles, the pathway of Marketing Management provides the skills and knowledge you’ll need to start your marketing career.

Modules including Product and Service Development, Integrated Marketing Communications, Digital Marketing and Contemporary Issues in Marketing equip students with advanced and specialised knowledge in marketing, advertising and brand management using digital marketing tools in a global context.

The program provides opportunities for students to develop the following skills:

Program structure

Stage

Module code

Module name

Students who meet English requirements are granted direct entry to the main academic program.

English preparatory program

ENR101

ENR201

ENR301

ENR401

ENR501

English level 1

English level 2

English level 3

English level 4

English level 5

Year 1 – Main academic program

Compulsory Modules

BUSI1701

BUSI1695

BUSI1628

FINA1149

INDU1106

MARK1107

 

Personal and Professional Development

International Business Environment

Managing Organisations and Individuals

Finance for non-Finance Managers

Management Practice 1

Principles and Practice of Marketing

Year 2 – Main academic program

Compulsory Modules

BUSI1314

INDU1107

BUSI1315

BUSI1630

INDU1166

RESE1170

BUSI1715

 

Business Ethics

Teams in Organisations

Management Practice 2

Cross Cultural Management and Diversity Management

Future Paths

Business Research Methods

Organisational Analysis and Performance

Year 3 – Main academic program

Compulsory Modules

BUSI1323

BUSI1714

BUSI1633

BUSI1475

BUSI1702

MARK1051

 

Leadership in Organisations

International Entrepreneurship Project

Strategy for Managers

Management in Critical Context

Organisational Decision Making

Contemporary Issues in Marketing

Popular career options for our advertising graduates include account executive or copywriter roles or, more broadly, working in branding, marketing research or marketing consultancy.

High school graduates who wish to apply to Greenwich Vietnam need to achieve one of the qualifications listed below.

1. High School Academic Results:

  • A minimum GPA of 7.0/10 for Grade 12, 1st Semester of Grade 12 or Grade 11; 
  • Students who apply for Computing and Artificial Intelligence are required to have a minimum score of 7.0/10 for one of three subjects including Mathematics, Physics, and Chemistry. 

2. Vietnam National High School Graduation Examination Results: Matriculation scores will be announced after the exam results are available.

3. Vietnam National University Competency Assessment Examination Results: Matriculation scores will be announced after the exam results are available.

4. International Qualifications:

  • International A-levels
  • International Baccalaureate Diploma
  • 800 SAT 1 Score and above
  • High School Certificate in countries outside Vietnam

Candidates with other qualifications will be interviewed by the admission committee.

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