Marketing (Pathway)

BA Hons in Business Management (Marketing)

University of Greenwich, United Kingdom

Hanoi, Da Nang, HCMC, Can Tho

Overview

Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021) 

Our courses in Marketing are ranked in TOP 5 for satisfaction in London (The Complete University Guide League Tables 2021) 

Based on essential marketing principles, the pathway of Marketing Management provides the skills and knowledge you’ll need to start your marketing career.

Modules including Product and Service Development, Integrated Marketing Communications, Digital Marketing and Contemporary Issues in Marketing equip students with advanced and specialised knowledge in marketing, advertising and brand management using digital marketing tools in a global context.

Learning and assessment

Students who meet the English entry requirements directly enter the degree program.
Students’ learning progress is monitored and evaluated through assignments, individual projects, group projects, and dissertation.
Students have 03 months to do an internship at enterprises – On the job training (OJT) program.
During the course, students are guided by a team of dedicated, experienced and highly qualified lecturers from the most advanced educational backgrounds and have been educated in the UK, USA, Canada, Australia, Singapore. , …
Class sizes are always under 25 students, which optimises interaction between lecturers and students throughout the learning process

Learning and assessment

Students who meet the English entry requirements directly enter the degree program.
Students’ learning progress is monitored and evaluated through assignments, individual projects, group projects, and dissertation.
Students have 03 months to do an internship at enterprises – On the job training (OJT) program.
During the course, students are guided by a team of dedicated, experienced and highly qualified lecturers from the most advanced educational backgrounds and have been educated in the UK, USA, Canada, Australia, Singapore. , …
Class sizes are always under 25 students, which optimises interaction between lecturers and students throughout the learning process
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The program provides opportunities for students to develop the following skills:

Program structure

Major

Module code

Module name

Year 1

BUSI1204

BUSI1695

BUSI1628

FINA1149

INDU1106

BUSI1637

MARK1266

 Personal and Professional Development

International Business Environment

Managing Organisations and Individuals

Introduction to Finance for Business

Management Practice 1

Discover Project Management

Principles of Marketing in a Global Context

Year 2

BUSI1314

INDU1107

BUSI1315

BUSI1630

INDU1166

RESE1170

BUSI1715

 Business Ethics

Teams in Organisations

Management Practice 2

Cross Cultural Management and Diversity Management 

Future Paths

Business Research Methods

Organisational Analysis and Performance

Year 3

BUSI1323

BUSI1714

BUSI1633

BUSI1632

BUSI1702

MARK1051

 Leadership in Organisations

International Entrepreneurship Project

Strategy for Managers

Negotiations

Organisational Decision Making

Contemporary Issues in Marketing

Popular career options for our advertising graduates include account executive or copywriter roles or, more broadly, working in branding, marketing research or marketing consultancy.

High school graduates who wish to apply to Greenwich Vietnam need to achieve one of the qualifications listed below.

1. High School Transcript Results: 

  • A minimum GPA of 7.0/10 for Grade 12, 1st Semester of Grade 12 or Grade 11; 

2. High School Graduation Exam Results

  • Total score of 3 subjects in Groups A, B, C, D, H, and V (including subgroups in compliance with the MOET regulations, no subject score is multiplied).
  • The matriculation scores will be announced on the official website of Greenwich Vietnam after the exam results are available.

3. Hanoi National University and Ho Chi Minh City National University’s Highschool Student Assessment (HSA) Results

  • The matriculation scores will be announced on the official website of Greenwich Vietnam after the exam results are available.

4. International Qualifications:

Applicants must meet one of the following conditions:

  • Cambridge Advanced Level Certificate (A level)
  • International Baccalaureate (IB) Certificate
  • High school diploma with a SAT 1 score still valid, from 800 points and above
  • High school diploma in other countries.

Applicants with qualifications awarded by foreign educational institutions must obtain the recognition certification from the Ministry of Education and Training of Vietnam.

Applicants who apply for Computing and Artificial Intelligence are required to have a minimum score of 7.0/10 for one of three subjects including Mathematics, Physics, and Chemistry. 

Special cases will undergo individual assessment through interviews conducted by the Admissions Council. Priority will be given to applicants who submit their admission applications early.