Marketing (Pathway)

BA Hons in Business Management (Marketing)

University of Greenwich, United Kingdom

Hanoi, Da Nang, HCMC, Can Tho

Overview

Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021) 

Our courses in Marketing are ranked in TOP 5 for satisfaction in London (The Complete University Guide League Tables 2021) 

Based on essential marketing principles, the pathway of Marketing Management provides the skills and knowledge you’ll need to start your marketing career.

Modules including Product and Service Development, Integrated Marketing Communications, Digital Marketing and Contemporary Issues in Marketing equip students with advanced and specialised knowledge in marketing, advertising and brand management using digital marketing tools in a global context.

Learning and assessment

Students who meet the English entry requirements directly enter the degree program.
Students’ learning progress is monitored and evaluated through assignments, individual projects, group projects, and dissertation.
Students have 03 months to do an internship at enterprises – On the job training (OJT) program.
During the course, students are guided by a team of dedicated, experienced and highly qualified lecturers from the most advanced educational backgrounds and have been educated in the UK, USA, Canada, Australia, Singapore. , …
Class sizes are always under 25 students, which optimises interaction between lecturers and students throughout the learning process

Learning and assessment

Students who meet the English entry requirements directly enter the degree program.
Students’ learning progress is monitored and evaluated through assignments, individual projects, group projects, and dissertation.
Students have 03 months to do an internship at enterprises – On the job training (OJT) program.
During the course, students are guided by a team of dedicated, experienced and highly qualified lecturers from the most advanced educational backgrounds and have been educated in the UK, USA, Canada, Australia, Singapore. , …
Class sizes are always under 25 students, which optimises interaction between lecturers and students throughout the learning process
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The program provides opportunities for students to develop the following skills:

Program structure

Stage

Course Code

Course Name 

Year 1

BUSI1204
MARK1295
BUSI1628
FINA1161
BUSI1637
MARK1289
MARK1290

Personal and Professional Development
Fundamentals of Marketing
Managing Organisations and Individuals
Introduction to Finance for Business
Discover Project Management
Creative Toolbox
Digital Marketing 101

Year 2

BUSI1314
INDU1107
BUSI1315
BUSI1327
BUSI1326
INDU1166
MKTG209
BUSI1715
RESE1170
MKTG301

Business Ethics
Teams in Organisations
Management Practice 2
Innovation in Competitive Environments
Fundamentals of Entrepreneurship
Future Paths
Content Marketing
Organisational Analysis & Performance
Business Research Methods
MarTech

Year 3BUSI1714
BUSI1702
BUSI1633
BUSI1323
BUSI1632
MARK1051
OJT

International Entrepreneurship Project
Organisational Decision Making
Strategy for Managers
Leadership in Organisations
Negotiations
Contemporary Issues in Marketing
On the Job Training

Popular career options for our advertising graduates include account executive or copywriter roles or, more broadly, working in branding, marketing research or marketing consultancy.

Applicants will be officially admitted to Greenwich Vietnam if they meet the criteria of one of the following admission methods:

  1. High School Academic Transcript Results:
    Applicants must achieve a total score of 21 or higher from a combination of any three subjects among the following nine: Mathematics, Literature, English, Physics, Chemistry, Biology, History, Geography, and Informatics. At least one subject in the combination must be Mathematics or Literature.

    For applicants with a valid IELTS certificate at the time of application, the IELTS score may be converted and used as a substitute for English subject scores according to the following scale:

    IELTS ScoreConverted Score (Scale of 10)
    4.0 – 4.57
    5.0 – 5.58
    6.0 – 6.59
    7.0 and above10

    Applicants may choose to use academic results from one of three timeframes: the full year of Grade 11, the first semester of Grade 12, or the full year of Grade 12.

  2. High School Graduation Exam Results:
    Applicants who achieve a total score of 20 or higher across any three subjects in the 2025 High School Graduation Exam are eligible. Applicants who graduated in previous years will be considered based on Greenwich Vietnam’s admission regulations for 2024.

  3. Competency Assessment Test Results:
    Applicants must meet one of the following competency assessment test results:

    Assessment TestMinimum Admission Score
    Hanoi National University Competency Test (HSA)70 points or higher
    Ho Chi Minh City National University Competency Test (APT)700 points or higher
    SAT800 points or higher
  4. International Programs or Overseas Studies:
    Applicants must hold one of the following diplomas or certificates:

    • A high school diploma from another country.
    • An Advanced Level (A-Level) certificate.
    • An International Baccalaureate (IB) diploma.

For applicants to Information Technology or Artificial Intelligence programs, an additional requirement is a Grade 11 full-year, Grade 12 first-semester, or Grade 12 full-year average score of 7.0 or higher in one of the following subjects: Mathematics, Physics, or Chemistry.

For applicants graduating from foreign high school programs or equivalent programs, the Admissions Council will review and approve applications directly.

Special cases will be evaluated separately by the Admissions Council.